The line Mikael uses in this clip (shot in Melbourne last year, I believe), asking you to think back to when you were a kid, and used your bike for getting around, is one I'm hearing quite often. It's like a whispering of something unthinkable, like deposing the aristocrats and letting the people rule Russia or France. Why can't we be kids? Why can't we be kids! Why must me own cars, and pay rego, and get the wheels aligned, and pay for parking before returning to our vehicle on level Orange 3, and proceeding to the boom gate, then joining a jam somewhere underground.
From the splash page of Bowery Lane Bicycles:
"Remember the feeling of freedom and excitement you had as a kid when riding a new bike? You can feel that again, with our vintage-inspired cruisers."
My friend in New York, David Holowka, said something similar when I put him on the spot for a remark while we were riding around Prospect Park a few weeks ago: "You'll smile like a kid." If I were a marketing genius, and maybe I am, I would say that this phrase, "You'll smile like a kid," with some kind of picture of a bicycle, could start something big.